Lenovo A7000 to launch via online flash sale

The world’s 3rd largest smartphone vendor Lenovo is switching strategies in an effort to widen its lead over Chinese rivals Huawei and Xiaomi.

On Tuesday, May 13, the tech company announced it was launching its next budget smartphone – the A7000, simultaneously across 6 ASEAN countries, exclusively via “flash sales” on online retailer Lazada.com.     

The flash sale model is one that Xiaomi has employed with great success, last month the Chinese up-and-comer set a new Guinness World Record for selling 2.11 million phones in a span of 24 hours.

Lenovo hopes that by employing a similar strategy, coupled with offline efforts, it can establish dominance in the Southeast Asian region.

The new Lenovo A7000 is being marketed towards those that want to use their smartphones primarily for consuming entertainment content, but are on a budget. 

It is the world’s first smartphone to feature Dolby Atmos sound technology. Launched in 2012 and used primarily in cinemas, the new mobile audio technology promises more immersive and life-like aural experiences.

On the new A7000, with headphones on, and with the supported content, users are supposed to feel like sound is coming from various directions – whether that be planes flying overhead or a big thump from down below.

Apart from its 5.5-inch HD display, on the outside, the LTE phone is pretty much nondescript with a generic front face and a range of colorful back plates. Inside are decent mid-level specs, including an 8-core MediaTek processor, 2GB of RAM, and 5 and 8MP cameras. The phone runs the latest version of Android, Lollipop with Lenovo’s Vibe user interface.

In the Philippines the A7000 will retail for P7,390 and will be available via Lazada.com.ph, the flash sale starts at noon on May 21st. Simultaneous flash sales take place in Indonesia, Malaysia, Singapore, Thailand and Vietnam.