There’s a hallway at the Electronic Entertainment Expo that’s green on one side, blue on the other. The path in between it is like a fashion show runway, and each day, at the world’s biggest gaming event, thousands walk through with the same thought in mind, “Xbox or Playstation?”
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I must admit I have a soft spot for Sony.
Like many others my age, I grew up watching television on a Trinitron, listening to music on a Walkman, and playing games on a PlayStation. Sure, I spent most of my childhood studying, or with my nose in a book, but for the most part, fun had the name Sony written all over it.
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While it doesn’t enjoy the spotlight as much as the rest of the world’s tech giants, Chinese tech company Lenovo is deserving of the attention by no stretch of the imagination. It is the world’s largest PC vendor several years running, and the world’s 3rd largest smartphone manufacturer (according to 1Q 2015 figures by IDC).
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The world’s 3rd largest smartphone vendor Lenovo is switching strategies in an effort to widen its lead over Chinese rivals Huawei and Xiaomi.
On Tuesday, May 13, the tech company announced it was launching its next budget smartphone – the A7000, simultaneously across 6 ASEAN countries, exclusively via “flash sales” on online retailer Lazada.com.
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What do you do, when you’re the last major smartphone manufacturer to launch a flagship phone?
How do you wow a crowd that has seen it all?
What can you do better, to improve on the latest and greatest that’s already out there?
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